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CityLedger

Waterloo vs Wichita Falls

Metro-area medians — Waterloo-Cedar Falls, IA Metro Area vs Wichita Falls, TX Metro Area — not the cities proper.

Waterloo comes out ahead, winning 5 of the 7 clearly-decided measures.

Waterloo and Wichita Falls cost about the same to live in, but Waterloo households earn about 8% more. Adjusted for local prices, a typical paycheck stretches further in Waterloo.

For your salary & household

Enter your pay and household size to see what it's really worth here — the numbers update live and the link stays shareable.

Waterloo, IA
$58,464
take-home / yr · 22% to tax
$67,155
real value after local prices
Wichita Falls, TX
$61,314
take-home / yr · 18% to tax
$68,497
real value after local prices

On $75,000 for just you, Wichita Falls leaves you about $1,341/yr better off after tax and local prices.

Take-home estimates a single filer taking the standard deduction (2025 federal brackets, FICA, and state income tax) and isn't tax advice. “Real value” rebases take-home to average U.S. prices using the BEA cost-of-living index; the per-person figure uses the OECD square-root equivalence scale.

Measure
Waterloo
Wichita Falls
Livability (CityLedger)
56/100
44/100
Cost of living (price level, US = 100)
87.1
89.5
Cost-adjusted income (pay's real value)
$83,143
$74,828
Median household income
$72,382
$66,981
Median rent
$1,047/mo
$1,065/mo
Median home value
$212,400
$177,000
Unemployment
4.2%
4.8%
Bachelor's degree or higher
32%
25.9%
Average commute
16.5 min
15.9 min
Air quality (median AQI)
48
Avg temperature
49°F
64°F

Choose Waterloo for

  • + Livability (CityLedger)
  • + Cost-adjusted income (pay's real value)
  • + Median household income
  • + Unemployment
  • + Bachelor's degree or higher
Full Waterloo profile →

Choose Wichita Falls for

  • + Median home value
  • + Average commute
Full Wichita Falls profile →

Waterloo vs Wichita Falls — frequently asked

Is Waterloo cheaper than Wichita Falls?
They are about even — the overall cost of living in the Waterloo and Wichita Falls metros is within 3% of each other (BEA Regional Price Parities), so neither is meaningfully cheaper.
Which has higher household income, Waterloo or Wichita Falls?
Waterloo has the higher median household income — $72,382 versus $66,981 (U.S. Census Bureau, ACS), about 8% more.
Does a paycheck go further in Waterloo or Wichita Falls?
A paycheck stretches further in Waterloo. Adjusted for local prices, the median income is worth $83,143 there versus $74,828 in Wichita Falls.
Which has cheaper rent, Waterloo or Wichita Falls?
Rents are close — $1,047/mo in the Waterloo metro versus $1,065/mo in Wichita Falls (U.S. Census Bureau, ACS).